“We felt that Netconcepts’ understanding of search engine rankings would give Superpages.com a distinct advantage over other online directories.”
Spread the word: 
Press Ecommerce Website Audits
Super advantage for SuperPages.com
Cracking the US Market: Kiwi Businesses Share Their Secrets
AmCham Breakfast — Auckland, New Zealand
Four speakers from leading companies give you the good oil on how to succeed in the USA!
Speaker #1: Neville Jordan, Executive Chairman, Endeavour Capital
Neville Jordan, CNZM, is the Executive Chairman of venture capital company Endeavour Capital. He founded Lower Hutt-based MAS Technology in 1976, growing it into a $100 million-a-year exporter which successfully listed on the NASDAQ in 1997. Neville was recently inducted into the NZ Hitech Hall of Fame. As an entrepreneur who has “been there and done that” in the US market, Neville will share practical hints and tips on selling into, and doing business with the US.
Speaker #2: Dr Paul Cossum, CEO, Proacta
Dr Paul Cossum is CEO of Auckland start-up cancer drug developer Proacta, which was named Biotechnology Company of the Year in the 2004 Westpac New Zealand Hi Tech Awards. Paul has 20 years of drug development industry experience in the US. He was most recently Executive Vice President of Drug Development at San Diego-based NewBiotics Inc. Paul will offer insights on attracting investment from US companies, as well as outline some of the pros and cons of setting up shop in the US.
Speaker #3: Stephan Spencer, Managing Director, Netconcepts
Stephan Spencer is the founder and managing director of Netconcepts, an online marketing and web development company specialising in e-commerce, website auditing and search engine optimisation. With headquarters in Browns Bay, Auckland, and offices in Madison, Wisconsin, Netconcepts delivers interactive services to US clients such as AOL and Verizon. Stephan brought Netconcepts to NZ from the US in 2000. He has successfully grown operations in the U.S. and is in an ideal position to provide, from an American’s perspective, unique insights for NZ businesses on how to best operate and market themselves in the U.S.
Speaker #4: Nigel Kirkpatrick, CEO, Industrial Research Limited
Nigel Kirkpatrick is the CEO of Industrial Research Limited, New Zealand’s leading industrial scientific research company. Nigel has substantial international business development experience. Before returning home to New Zealand in 2002 to head up IRL, he was the Zurich-based global innovation leader for DiverseyLever.
The US is a key market for IRL and one where it has been successful in winning key contracts.
Spread the word:
Web firm wins search engine deal
Verizon’s Superpages.com may be #1 in the search engines for online shopping, but Netconcepts feels there is room for improvement. The company has scored a deal with the US telecommunications giant to improve its rankings in the search engines.
Continue reading »Spread the word:
The Apparel Panel Discussion: Optimizing Each Component Of Your Apparel E-Commerce Business: Dressing For Success
Etail 2004 — Fort Lauderdale, FL
- Understanding the evolution of the E-Commerce operations of the panelists
- Discovering growth areas in your already seemingly optimized E-Commerce operation
- Understanding how operations, fulfillment and returns are the crux of your E-Commerce operation
- Unwrapping the key issues around the next holiday season and applying lessons learned from seasons past
Panelists:
Lorna Borenstein, VP & GM, eBay
Fiona Swerdlow, Vice President, e-Commerce, Tommy Hilfiger USA, Inc.
Ruth Crowley, VP, General Merchandise, Harley Davidson
Brian Klais, VP, eBusiness Services, Netconcepts
Spread the word:
Spiders like Googlebot choke on Session IDs
Many ecommerce sites have session IDs or user IDs in the URL of their pages. This tends to cause either the pages to not get indexed by search engines like Google, or to cause the pages to get included many times over and over, clogging up the index with duplicates (this phenonemon is called a “spider trap”). Furthermore, having all these duplicates in the index causes the site’s importance score, known as PageRank, to be spread out across all these duplicates (this phenonemon is called “PageRank dilution”).
Ironically, Googlebot regularly gets caught in a spider trap while spidering one of its own sites - the Google Store (where they sell branded caps, shirts, umbrellas, etc.). The URLs of the store are not very search engine friendly: they and are overly complex, and include session IDs. This has resulted in 3,440 duplicate copies of the Accessories page and 3,420 copies of the Office page, for example.
If you have a dynamic, database-driven website and you want to avoid your own site becoming a spider trap, you’ll need to keep your URLs simple. Try to avoid having any ?, &, or = characters in the URLs. And try to keep the number of “parameters” to a minimum. With URLs and search engine friendliness, less is more.
Spread the word:
SEO abseil delivered page 1! out of 5,590,000 listings
“Page 1 out of 5,590,000 listings! I would recommend Netconcepts to anyone wanting to make their site more visible and profitable, and who wouldn’t want that!?”
Spread the word:
Stephan Spencer’s Top 10 Tips for E-Commerce Sites
Our favorite tips for online catalogers: automatic spell correction on search queries, breadcrumb navigation, keyword themes, top 10 lists, open source, 1-click ordering, and more…
Continue reading »Spread the word:
Oodles more on Google, thanks to NZ’s Netconcepts
The lack of search engine visibility was costing equipment company Northern Tool between US$100,000 and US$250,000 in lost sales. Netconcepts has given the company a boost in its search rankings on Google.
Continue reading »Spread the word:
A search engine nightmare: 12,000 SKUs, but only 17 pages show up at Google
Northern Tool says the upfront costs for its SEO project with Netconcepts brought about a 81% increase in traffic from natural search and were a worthwhile return on investment.
Continue reading »Spread the word:
Performics, Netconcepts Join Forces
The partnership between Netconcepts and search engine marketing services company Performics integrates technology that will increase website visibility in the search engines.
Continue reading »Spread the word:
Pages (23): « First ... « 12 13 14 [15] 16 17 18 » ... Last »
Related tags
Newsletter
Contact Us
HEADQUARTERS
2820 Walton Commons West, Suite 123
Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
REGIONAL OFFICE
36 Anzac Rd., Browns Bay
Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com